OFFICIAL RULES

Americans don’t just watch soccer — they believe. And this summer, Truly Hard Seltzer is turning that belief into a real place.

Truly Hard Seltzer and U.S. Soccer are on a mission to find the most passionate soccer community in America and put them on the national stage. We’re renaming one town Believe, USA — a first-of-its-kind moment, as no town in U.S. history has ever carried that name — to become the official home of U.S. Soccer fandom.

The winning town gets a full takeover: a new name, a larger-than-life welcome sign, branded lamp posts down Main Street, and a U.S. Soccer legend cutting the ribbon as the town’s honorary Mayor. Most importantly, your local bar becomes the Truly Believe Bar — the official U.S. Soccer party hub for the entire tournament.

And if you nominate the winning town? You’ll be recognized as the First Fan of Believe, USA by Truly and U.S. Soccer — and score a party for you and your crew to celebrate the U.S. Men’s National Team’s first game.

Nominate Your Town

Nominate Your Town

Tell us why your community deserves to become Believe, USA. We’re looking for the town with the deepest U.S. Soccer roots, the most passionate fans, a love for Truly, and the belief that U.S. Soccer will win. You must be 21+ and a U.S. resident. Fill out the form below and make your case.

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Date of Birth*

Tell Us About Your Town

Tell us what makes your community's fandom unlike anywhere else in America.
Tell us about your community's soccer history, traditions, and what game days look like where you're from.
Tell us how your town would go all out.
Which bar or spot in your town would you nominate, and why would it be the perfect home base for fans all summer long?
Tell us about a time you cracked a Truly with your crew while cheering on the U.S. Men's National Team or any other time in between.

Must be 21+. Open to legal U.S. residents in all 50 states. Nominations close April 26, 2026. For full rules and details, view Official Rules.

Frequently Asked Questions:

The Program

What is Believe, USA?
Americans don’t just watch U.S. Soccer — they believe. Truly Hard Seltzer and U.S. Soccer are turning that belief into a real place: Believe, USA. We’re launching a nationwide search to rename one American town in honor of U.S. Soccer fandom — a first-of-its-kind moment, as no town in U.S. history has ever carried that name. One town. One name. The whole country watching.
When will the winning town be announced?

The winning town will be announced in May 2026, with the full transformation unveiled ahead of tournament kickoff in June.

How to Enter

Who can nominate a town?
Any legal U.S. resident 21 or older in all 50 states can submit a nomination. If you believe in your town and U.S. Soccer, we want to hear from you.
Can I nominate a town I don’t live in?
Yes. You don’t have to live in the town you’re nominating; you just have to believe in it. We’re looking for the town that lives and breathes belief in U.S. Soccer the most, wherever that is.
Can more than one person nominate the same town?
Yes, in fact it’s encouraged. Each person can submit one nomination, but multiple people can nominate the same town. Every submission will be reviewed individually. The more belief behind a town, the better.
How do I submit my nomination?
Fill out the form below and make your case. Nominations close April 26, 2026.

What We’re Looking For

How will the winning town be selected?

Nominations will be reviewed by Truly Hard Seltzer after April 26. We’re judging on depth of Team USA fandom, community passion, creativity, originality, and love of Truly. Once we find our town, we’ll reach out and get them on board. For full judging criteria, visit the Official Rules

The Takeover

What happens to the winning town?
The winning town gets a full hometown takeover and a spot on the national stage as the destination for Team USA fans across the country. That means a new name, a larger-than-life “Welcome to Believe, USA” welcome sign, branded lamp posts down Main Street, and a ribbon cutting ceremony where a U.S. Soccer legend will be named the town’s honorary Mayor. The local Truly Believe Bar becomes the official Team USA watch party hub for the entire tournament.
How long will the town be renamed Believe, USA?
The town will carry the Believe, USA name for the duration of the tournament, from the unveiling in June 2026 through the final whistle. But the legacy? That goes down in U.S. Soccer history forever.
What is the Truly Believe Bar?
The Truly Believe Bar is a local bar in the winning town transformed into the official U.S. Soccer party hub for the tournament. A place for fans to gather all tournament long to watch every match and celebrate with Truly in hand. It’s the heartbeat of Believe, USA.

The Winning Nominator

What does the First Fan of Believe, USA get?
The fan who nominates the winning town will be recognized as the First Fan of Believe, USA by Truly Hard Seltzer and U.S. Soccer. They’ll also have the opportunity to score a party for them and their crew for the U.S. Men’s National Team’s first game of the tournament, plus exclusive U.S. Soccer gear.
How will I know if my town wins?
We’ll reach out directly to the nominator of the winning town in May 2026 using the contact information provided at the time of submission. From there, we’ll work with the local community to bring it all to life. Keep an eye on your inbox.