TRULY HARD SELTZER® “BELIEVE, USA” CONTEST

OFFICIAL RULES

NO PURCHASE NECESSARY TO PARTICIPATE. INTERNET ACCESS REQUIRED. DATA CHARGES MAY APPLY.

Sponsor: Boston Beer Corporation, One Design Center Place, Ste 850, Boston, MA 02210. Administrator: Promotion Security Group, 416 Cherokee Drive, Orlando, FL 32801.

1. PROMOTION PERIOD: The TRULY HARD SELTZER® “BELIEVE, USA” CONTEST (the “Promotion”) begins at 9:00 a.m. Eastern Time (“ET”) on April 8, 2026 and ends at 11:59 p.m. ET on April 26, 2026. (the “Promotion Period”). The computer clock of the Administrator is the official time-keeping device in the Promotion. See Section #3 (below) for details regarding how to enter.

2. ELIGIBILITY: This Promotion is open only to legal U.S. residents who are at least 21 years of age at the time of entry (a “Nominator”). Employees of Sponsor, Administrator, and each of their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies, alcoholic beverage wholesalers and retailers (collectively, “Promotion Entities”) and each of their immediate family members (e.g., spouse, parent, child, sibling, and their respective spouses and the “steps” of each, regardless of where they reside) and persons living in the same household of each, whether or not related, are not eligible to enter or win.

Participation constitutes Nominator’s full and unconditional agreement to these Official Rules and Sponsor’s decisions and interpretations, which are final and binding in all matters related to the Promotion.

3. HOW TO ENTER: During the Promotion Period, Nominators can visit TrulyBelieveUSA.com (the “Website”) and follow the directions provided to nominate a town to be chosen to receive the Contest Grand Prize. This will include providing your name, address, date of birth, email address, phone number, town you are nominating (“Nominated Town”) and answering the listed question in essay form of no more than the word limit listed (a “Contest Entry”) Once completed and submitted, the Nominated Town will receive one (1) Contest Entry which will be judged for the opportunity to receive the Contest Grand Prize. See Section 5 for judging requirements. All Contest Entries must be received by April 26, 2026 at 11:59 p.m. ET to be considered.

Limit one (1) Contest Entry per Nominator/email address/Nominated Town throughout the Promotion Period.

Contest Entries that appear to duplicate any other Contest Entries, in Sponsor’s sole discretion, will be void and only the first Contest Entry (based on time/date) will be considered for the Contest. Contest Entries generated by script, macro or other automated means or in violation of these Official Rules will be void. In the event of a dispute as to the identity of a Nominator, Contest Entries will be deemed to have been entered by the individual named on the email address provided within the Contest Entry, and such Nominator must meet all eligibility requirements set forth herein and otherwise comply with these Official Rules. In the event of non-compliance with any requirements specified herein, Contest Entry will be void. Your submission of a Contest Entry, as a Nominator, constitutes your representation of eligibility, consent to participate in Promotion and content for Sponsor to obtain, use, and transfer your name, address and other information for the purpose of Promotion administration.

The use of automated entry or similar devices as specifically set forth above, is prohibited and entries through such prohibited devices are void. Sponsor reserves the right to void any and all Contest Entries of a Nominator who Sponsor believes has attempted to tamper with, influence, or impair the administration, security, fairness, judging or proper play of the Promotion. Neither Sponsor, nor anyone acting on its behalf, will enter into communications with any Nominator regarding the Promotion other than to notify a Nominator if their Nominated Town is chosen as the Contest Grand Prize Winner.

4. REQUIREMENTS OF CONTEST ENTRIES: To be considered for the Contest Grand Prize, Contest Entry must:

1) Be the original, personal creation of the Nominator and solely owned by Nominator;

2) Not have been previously published, submitted for publication, screened, or publicly viewed;

3) Not infringe on any third-party rights;

4) Be suitable for publication as determined at the sole and absolute discretion of the Sponsor;

5) Not promote the use of drugs or tobacco, firearms/weapons or any activities that may be construed as illegal or violating any law;

6) Not depict or describe any activities that may appear unsafe or dangerous, or promote any particular political agenda or message;

7) Not include obscenity, profanity, racist themes or material that is sexually oriented, explicit, suggestive or exploits people in a sexual or violent manner;

8) Not be violent or derogatory of any ethnic, racial, gender, sexual orientation, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity;

9) Not contain other brands’ name, trademarks, labels or logos (except for trademarks, or logos owned by Sponsor), or advertise or promote any brand or product of any kind, without permission, or contain any personal identification, such as house or email addresses;

10) Not defame or invade publicity and/or intellectual property rights or the privacy of any person, living or deceased, or otherwise infringe upon any copyrighted works or a person’s personal or proprietary rights (including music, photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media);

11) Not defame, misrepresent or contain disparaging remarks about any Promotion Entity or other entities or individuals or any of their respective products;

12) Not contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission; and

13) Not communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate. Sponsor reserves the right to disqualify any Contest Entry that it determines, in its sole discretion, is offensive or inappropriate, not in keeping with Sponsor’s image or that is otherwise not in compliance with these Official Rules.

If a Contest Entry contains any material or elements that are not owned by the Nominator, and/or which are subject to the rights of third parties, the Nominator is responsible for obtaining, prior to submission of the Contest Entry, any and all releases and consents necessary to permit the use and exhibition of the Contest Entry by the Promotion Entities in the manner set forth in these Official Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the Contest Entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any Nominator at any time. Failure to provide such proof may, if requested, render Contest Entry null and void. By submitting a Contest Entry, Nominator warrants and represents that he/she and any persons appearing or who are identifiable in the Contest Entry consent to the submission and use of the Contest Entry in the Promotion and to its use as otherwise set forth herein.

By submitting a Contest Entry, Nominator grants to Sponsor the right to print, publish, broadcast and use worldwide in any media, the content of Contest Entry without additional compensation, review or consent in connection with this Contest for public relations, advertising or promotional purposes as determined by Sponsor. Nominator further acknowledges and agrees that Sponsor may obtain many Contest Entries in connection with this Promotion and/or other contests staged and/or promoted by the Sponsor, and that such Contest Entries may be similar or identical in theme, idea, format or other respects to other Contest Entries submitted in connection with this Promotion and/or other contests sponsored by the Sponsor or submitted for other reasons or other materials developed by the Sponsor. Nominator waives any and all claims Nominator may have had, may have, and/or may have in the future, that any Contest Entry and/or other works accepted, reviewed and/or used by the Nominator may be similar to his/her Contest Entry, or that any compensation is due to Nominator in connection with such Contest Entry or other works used by Sponsor.

5. CONTEST JUDGING: All eligible Contest Entries will be judged by a panel of qualified judges selected by Sponsor, whose decisions will be final and binding in all matters relating to this Promotion, based on the following judging criteria: Demonstration of community fandom within Nominated Town: 1-30 points; Love of Truly Hard Seltzer: 1-30 points; Creativity of Contest Entry: 1-20 points; and Originality of Contest Entry: 1-20 points. The Nominated Town with the highest score will be considered the potential “Believe, USA” Town, subject to verification of eligibility, compliance with these Official Rules and the Nominated Town’s ability to host the proposed “Believe, USA” events, in the Sponsor’s sole discretion. In the event of a tie for the highest score, such tied entries will be re-judged based on Nominated Town’s alignment with and support of Sponsor’s brand. Sponsor reserves the right to not award the title of “Believe, USA” to one of the Nominated Towns in its sole discretion, if it does not receive a sufficient number of eligible and qualified Contest Entries. Sponsor also reserves the right to award the title of Believe, USA to a town of their choosing within the United States (Sponsor-Chosen Town) or if it is determined that none of the Nominated Towns submitted in this Promotion qualify or if a Nominated Town’s local government does not approve or permit the proposed “Believe, USA” events.

6. “BELIEVE, USA” TOWN NOTIFICATION: Town government or business owners (“Town Representatives”) within the winning Nominated Town or Sponsor-Chosen Town will be notified by Sponsor within 48 hours of Promotion Period end. Sponsor reserves the right to disqualify any Nominated Town or Sponsor-Chosen Town for any reason, based on conversations with Town Representatives or their refusal to participate in any of the Believe, USA events, in Sponsor’s sole discretion. The inability of Sponsor to contact a Town Representatives within a reasonable time period will result in disqualification and, at Sponsor’s sole discretion, the of title of “Believe, USA” (if applicable) may be awarded to a runner-up Nominated Town or Sponsor-Chosen Town. “Believe, USA” title may also be forfeited if the Nominated Town is unwilling to participate in the events or is unable to approve events on the dates specified by Sponsor. Any portion of a prize not accepted by Nominated Town shall be forfeited. Upon forfeiture, for any reason as stated in these Official Rules, no compensation will be given. Contest Grand Prize will not be awarded if a Nominated Town cannot be confirmed and approved, after every possible effort is made within two (2) weeks of Promotion Period end.

7. “BELIEVE, USA” TOWN: One (1) Nominated Town or Sponsor-Chosen Town will be awarded the title of “Believe, USA” by the Sponsor, based on the requirements and notification process set forth in these Official Rules. The chosen “Believe, USA” town will receive signage and events agreed on by Sponsor and Town Representatives on a date determined by Sponsor.

In the event any scheduled activity associated with the “Believe, USA” is cancelled for any reason, including safety, health and/or welfare concerns, scheduling conflicts, cancellations, postponement, weather, an event of force majeure, or for any other reason, Sponsor reserves the right, if possible, to reschedule such events for alternate dates in its sole determination, but if the events are not rescheduled, it shall have no obligation to the Nominated Town or Sponsor-Chosen Town or Nominator. Promotion Entities will not be responsible for health and safety conditions, weather conditions, Acts of God, acts of terrorism, civil disturbances, work stoppage, epidemics or pandemics, or any other natural disaster outside their control that may cause the cancellation or postponement of any “Believe, USA” related event.

Prize is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Nominated Town or Sponsor-Chosen Towns may not substitute, assign or transfer “Believe, USA” town or redeem prize for cash or any other compensation, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value.

8. LICENSE/USE OF CONTEST ENTRIES AND GRAND PRIZE AUDIO AND VIDEO FOOTAGE: Anyone who submits a Contest Entry and the Grand Prize Winner, to the extent allowed by law, grant the Sponsor, their affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) a perpetual, worldwide, royalty-free, non-exclusive, sub licensable, unconditional and transferable license to edit, modify, cut, rearrange, add to, delete from, reproduce, encode, store, modify, copy, transmit, publish, post, broadcast, display, adapt, exhibit and/or otherwise use or reuse your Contest Entry or audio and video footage taken during any Believe, USA or Grand Prize events, and biographical material including, but not limited to, all materials submitted in connection with the Promotion in any and all media, throughout the world, and in any manner, for trade, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to Nominator or any third party.

9. GENERAL CONDITIONS: By participating, all Nominator, and the Town Representatives agree: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this Promotion; (b) to release, discharge and hold harmless Released Parties from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from Nominator’s or Town Representatives’ participation in the Promotion or any Promotion or Contest Grand Prize-related activity or the acceptance, possession, use or misuse of any awarded prize (including any travel/activity related thereto); and (c) to the use of his/her name, voice, performance, photograph/video, image and/or likeness for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor and its designees, without compensation (unless prohibited by law) or additional consents from Nominator or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. By participating in the Promotion or any Prize related activities, Nominator and Town Representatives also agree not to release any publicity or other materials on their own or through someone else regarding their participation in the Promotion without the prior consent of the Sponsor, which it may withhold in its sole discretion.

10. MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, or undelivered Contest Entries; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the Promotion, the processing or judging of Entries, the announcement of the Prize, or the incorrect posting of any Promotion-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to any person’s computer related to or resulting from participating in this Promotion or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Promotion or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Should any portion of the Promotion be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Promotion and, if terminated, at its discretion, determine the potential winner for the Contest Grand Prize from all eligible, non-suspect Contest Entries received prior to action taken using the Judging Criteria specified above and select the potential Contest Grand Prize winners from all eligible, non-suspect Entries received prior to action taken. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES AVAILABLE FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

11. DISPUTES: Except where prohibited by law, as a condition of participating in this Promotion, consumer agrees to the following: (1) any and all disputes and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office in Boston, MA; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will consumer be permitted to obtain awards for, and consumer hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than consumer’s actual out-of-pocket expenses (i.e., costs associated with entering this Promotion), and consumer further waives all rights to have damages multiplied or increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the right and obligation of consumers and Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of Massachusetts, USA, without regard to Massachusetts choice of law provisions.

12. PRIVACY: Sponsor’s privacy policy is available at https://trulyhardseltzer.com/privacy.

13. Winner’s List: For the winning “Believe, USA” town’s name, send an email titled “Truly Believe, USA Winner’s List” to support@enterpromo.com before 5/19/26.

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